Google Ads Case Study
Amal Botanicals
Nigeria
A natural baby care brand needed to show up in front of the right audience at the right moment. A live event, a national market, and a Google Ads strategy that delivered across both.
Nigeria’s Leading Natural Baby Care Formulator
Amal Botanicals
E-commerce Store · Lagos, Nigeria
Nigeria’s Leading Baby Care Formulator
Amal Botanicals creates natural, nourishing baby care products formulated specifically for Nigerian and African skin, trusted by mothers across the country and diaspora.
E-Commerce First Brand
Operating primarily through their online store, Amal Botanicals needed a digital advertising system that would drive traffic from buyers who were genuinely looking for what they had to offer.
Event-Driven Campaign Moment
The brand had confirmed a vendor spot at a major NaijaBrandChick event spanning Lagos and the diaspora, creating a time-sensitive, high-opportunity marketing moment that required the right Google Ads strategy.
Imagine running an e-commerce store for a product that mothers genuinely need, natural baby care formulated right in Nigeria, and knowing that the right marketing push could change everything. Then imagine learning that a major brand event is coming to Lagos, one that pulls in buyers from across Nigeria and the Nigerian diaspora, and you have secured a vendor spot.
That was where the founder of Amal Botanicals stood when she reached out to Tekoasis. She was attending a NaijaBrandChick event in Lagos, with reach extending to diaspora audiences, and she needed a way to make sure the right people already knew her brand before they even walked through those doors.
The challenge was not just awareness. She needed people to search for her, find her, and buy from her, both at the event and on her online store. That required a Google Ads strategy that could serve two goals at once: drive footfall and intent at the physical event, and generate direct e-commerce sales through her website.
There was also a foundation to build first. The ad account needed to be set up properly. The Merchant Center had to be configured and approved. Tracking tags needed to be installed and verified on the website. None of the campaign work could deliver without a solid technical foundation underneath it.
We built that foundation. Then we built the campaigns on top of it.
The Google Ads Case Study
Strategy Breakdown
Account Setup and Technical Foundation
We built the Google Ads account from the ground up: setting up the ad account, configuring the Merchant Center for product feeds, and installing conversion tracking tags on the website. Every campaign we ran sat on verified, accurate tracking from day one.
Search Campaigns Targeting High-Intent Buyers
We launched search campaigns built around keywords that captured people actively searching for natural baby care products in Nigeria. These were buyers with purchasing intent, not passive browsers, and the ad copy was written to speak directly to Nigerian mothers looking for trusted, natural formulations.
Audience Warm-Up Through Search
Alongside the high-intent campaigns, we used search ads to warm up a broader audience and keep Amal Botanicals front of mind. This layer ensured the brand stayed visible during the consideration phase and created touchpoints before the final purchase decision.
Event Awareness for NaijaBrandChick
We tailored a campaign specifically to drive awareness around the NaijaBrandChick event, targeting Lagos audiences and diaspora communities. The goal was simple: make sure the right people already knew Amal Botanicals before they arrived at the venue.
Google Shopping Campaigns for Direct Sales
The final layer of the campaign was Shopping ads, putting Amal Botanicals’ products directly in front of buyers at the moment of search. With the Merchant Center live and product feeds optimised, Shopping campaigns drove direct e-commerce sales throughout the three-month engagement.
Continuous Optimisation Across All Campaigns
We did not set and leave. Throughout the three months, we monitored performance, adjusted bids, refined targeting, and optimised ad creatives as data came in. The result was a campaign ecosystem that improved over time rather than plateauing.
Three Months. Real Numbers.
The Google Ads case study results across search and shopping campaigns, tracked over the full three-month engagement.
A Google Ads Case Study
Told Through Referrals
Some clients write reviews. Some clients come back and bring others. The founder of Amal Botanicals did the latter. In the months following the campaign, she referred four separate clients to Tekoasis, each one a business owner who needed marketing that actually delivered results.
She continues to refer. Not because we asked. Because the results spoke loudly enough that she made it her business to tell other business owners. That is the standard we hold ourselves to on every campaign.
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Google Ads Case Study?
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