Ads Training Case Study:
How Salamat Launched
“Midlife Reclaimed”
With 145 Sign-Ups
Signature Salamat came to Tekoasis not to have her ads managed but to be trained on how to run them herself. Two days of hands-on campaign setup training later, she launched her first coaching webinar and walked away with results that set the stage for a second launch.
Signature
Salamat
Salamat Rahaman is a midlife wellness strategist, certified Civil Engineer, crisis and project management professional, and founder of Signature Salamat. She brings twenty years of leadership experience in male-dominated industries to her coaching work.
Her signature program, Midlife Reclaimed, is built for high-achieving African women navigating perimenopause. Through science-backed, culturally relevant strategies, she helps women regain energy, clarity, and confidence without overhauling their lives.
First Webinar and Coaching Launch
Midlife Reclaimed was Salamat’s first structured webinar-led product launch, though not her first time using Meta ads for her brand.
Audience: High-Achieving African Women
Her ideal clients are ambitious women navigating perimenopause who want practical, evidence-based guidance that reflects their cultural identity and lived experience.
Service Requested: Training, Not Management
Salamat wanted to own her campaign fully. She came to Tekoasis for expert-led training on how to build and run the ads herself, not to hand them off.
She had already built something meaningful. Twenty years of leading complex projects in engineering and crisis management, followed by a deeply personal journey through perimenopause that she had turned into a coaching program designed to help other women like her.
Midlife Reclaimed was ready. The content was solid, the audience was real, and the message was clear. What she needed next was a campaign that would put her webinar in front of the right women at the right time, and she needed to be the one running it herself.
She had used Meta ads before, so she was not starting from zero. But setting up a campaign for a product launch, tracking sign-ups properly, knowing which metrics actually mattered, and optimising in real time? That is a different skill entirely. And she knew it.
Before reaching out to Tekoasis, she had a strategy in mind, some creatives developed, and copy drafted. But when she shared them, there were gaps. The setup was missing critical components that would have cost her visibility, tracking accuracy, and ultimately sign-ups.
She booked the training. And in two days, everything changed.
What the Ads Training
Covered in Two Days
Strategy and Creative Review
We analysed her existing strategy, creatives, and ad copy before touching the campaign. Identifying what was strong and what needed strengthening before a single ad ran.
Campaign Architecture and Setup
We walked her through the important parts of campaign setup step by step, covering structure, targeting, budget logic, and ad formats suited to a webinar launch.
Key Metrics to Monitor
She learned which numbers actually mattered for a sign-up campaign, what to ignore, and how to read performance data during a live launch without second-guessing every figure.
Pixel Installation
We installed the Meta pixel across three critical touchpoints: her opt-in page, payment platform, and thank-you success page. Every sign-up was now fully trackable.
Optimisation Training
We trained her on how to optimise a live campaign: when to make changes, what signals to act on, and how to scale what was working as the launch progressed.
Ads Training Case Study:
Launch One Numbers
First Launch: Ads Training in Action
After two days of training, Salamat ran her first launch campaign independently. The result was 145 sign-ups for the Midlife Reclaimed webinar, with over 63,000 people reached and more than 154,000 impressions served. She built the campaign herself and executed it with the knowledge she gained from the training.
What the Pixel Tracking Unlocked
With the pixel correctly installed across her opt-in page, payment platform, and success page, Salamat had complete visibility into her funnel. She could see exactly where sign-ups were coming from, which audiences were converting, and where to optimise in real time.
Second Launch: Already Going Well
Encouraged by the results of her first campaign, Salamat went into a second launch with the same self-run approach. The second launch was performing well, building on the momentum and audience data gathered from the first. The training did not just deliver one campaign. It gave her a skill she could use again and again.
More Than
Campaign Results.
A Skill She Owns.
The goal of this ads training case study was never just the sign-ups on launch day. Salamat walked away with the knowledge to run her own campaigns, interpret her own data, and optimise her own ads for every launch that comes after this one.
That is the difference between managing someone’s ads and training someone to own them.
Full Campaign Setup Knowledge
She can build a launch campaign from scratch, including targeting, structure, and budget allocation.
Pixel Tracking Across Her Funnel
Opt-in page, payment platform, and success page all tracked. Complete funnel visibility on every launch.
Confidence to Optimise in Real Time
She knows which metrics to watch, when to adjust, and how to respond to performance data mid-campaign.
A Repeatable Launch Framework
The same approach that delivered 145 sign-ups on launch one is already running again on launch two.
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Ads Training Story?
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