Google Ads Case Study
Mkhasa 4X ROAS
Story
Mkhasa had tried Google Ads before and walked away with nothing. After one referral and two campaigns with Tekoasis, they walked away with a 4x ROAS, 368 total conversions, and a brand positioned on Nigeria’s most powerful search engine.
Mkhasa
Mkhasa is a premium online fragrance destination for Nigerian buyers and beyond. From luxury perfumes and body sprays to lasting air fresheners, they make world-class scents accessible and affordable, with fast delivery and seamless local payment options.
Before working with Tekoasis, Mkhasa was a Meta-only advertiser with a burning desire to grow on Google but a track record of failed attempts to make it work.
Problem
You know that feeling when you try something for your business, something you know should work, and it just does not? That hollow, frustrating feeling of spending money, time, and energy, and walking away with nothing to show for it?
That was exactly where Mkhasa found itself. An ecommerce brand selling premium fragrances and perfumes to Nigerian buyers and beyond, Mkhasa had attempted Google Ads on their own before. The results were discouraging. Clicks without conversions. Budget draining without direction. It felt like Google Ads simply was not built for a business like theirs.
At the same time, Mkhasa had been relying heavily on Meta ads. While they worked, the founder knew deep down that building on one platform alone was a gamble. One algorithm shift, one policy change, one restricted account, and everything could come undone.
Then came a conversation with a friend who had worked with Tekoasis before. She had been in a similar position, relying on a single platform, until Tekoasis built her a full multi-platform advertising ecosystem. She told him exactly what we could do.
So he booked a call with us. And this time, everything was different.
A Google Ads Case Study Built
on the Right Foundation
We did not guess. We diagnosed, fixed, then scaled.
Fixing the Google Merchant Center
The first thing we discovered was that Mkhasa’s products had been rejected in the Google Merchant Center. No campaign in the world converts when your products are not approved. We resolved every policy violation, cleaned up the product feed, and got the store live and fully compliant before spending a single naira on ads.
High-Intent Google Ads Search Campaigns
With the merchant store healthy, we launched targeted search campaigns built around keywords that captured buyers actively searching for perfumes and fragrances in Nigeria. These were bottom-of-funnel, high-intent searches designed to convert, not just generate impressions.
Expanding with Display and Shopping Ads
Once the search campaigns proved themselves, we broadened the ecosystem with Google Display and Shopping ads. Display built awareness and kept Mkhasa front-of-mind across the web, while Shopping ads placed their products directly in front of comparison shoppers. Three formats. One cohesive system.
Compelling Ad Creatives That Spoke to the Market
Strategy without great creative goes nowhere. We produced visuals rooted in the Nigerian buyer’s world, bold headlines in Standard English and Pidgin, product imagery that felt aspirational yet accessible, and copy that met the audience exactly where they were.
Two Months. Two Wins.
Display Ads That Performed
Every creative was crafted to resonate with Nigerian fragrance buyers. Bold. Relatable. Designed to convert.
I love the result from the first campaign, you know your stuff and very good at it, that is why I came back. I made good sales from that campaign.
Let’s Build Your Google Ads
Success Story Next
Tekoasis builds multi-platform advertising ecosystems that perform. If you are ready to stop guessing on Google Ads and start getting results, the conversation starts here.
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