Your competitors are already winning
on Google. Are you?
You’ve mastered Meta Ads. But CPCs are climbing, reach is shrinking, and your growth is plateauing. This bootcamp teaches ecommerce store owners how to launch, run, and scale Google Ads — the right way — from scratch.
Why Meta Ads alone
isn’t enough anymore
CPCs Keep Rising
Meta’s ad auction is more crowded than ever. Your cost per click is climbing while your margins shrink — and there’s no sign of it slowing down.
You’re Chasing Cold Traffic
Most people on Meta aren’t looking for what you sell. Google Ads captures people already searching for your products — intent-driven buyers.
One Platform = One Risk
A single algorithm change, ad account suspension, or policy update can wipe out your revenue overnight. Diversification isn’t optional — it’s survival.
Google Ads Feels Too Complex
Keyword match types, Quality Scores, bidding strategies — it all feels overwhelming. That’s exactly why this bootcamp exists: to make it simple and practical.
Built for a specific
type of business owner
This is for you
- ✓ You run an ecommerce store (Shopify, WordPress/WooCommerce, or similar) and sell physical products online.
- ✓ You already use Meta Ads and want to add a second revenue channel.
- ✓ You’re willing to do the work — set up, test, and launch real campaigns during the bootcamp.
- ✓ You want a structured, guided path — not another YouTube rabbit hole.
This is NOT for you
- ✕ You’re a freelance marketer or agency looking to upsell Google Ads to clients.
- ✕ You’re a founder/startup without an active, live ecommerce store already generating sales.
- ✕ You want to learn theory only — this bootcamp demands real implementation each week.
- ✕ You sell services, digital products, or courses (not physical products on a website).
What you’ll learn
— day by day
Every single day is built around one clear task. No filler. No theory dumps. You end each day with something live inside your Google Ads account — whether you’re on Shopify or WordPress.
Google Ads vs Meta Ads — The Real Difference
Why intent-based advertising wins for ecommerce. How Google’s auction actually works. A walkthrough of the Google Ads dashboard so nothing feels foreign.
Setting Up Google Ads for Your Store
Account structure for Shopify vs WordPress/WooCommerce. Installing conversion tracking (Google Tag + GA4). Linking Google Merchant Center step-by-step.
Keyword Research — Finding What Your Buyers Actually Search
Using Google’s Keyword Planner + hidden keyword tools to uncover low-competition, high-intent terms. Match types explained simply. Building your first keyword list.
🔍 Spying on Your Competitors’ Campaigns
Live walkthrough: use competitor spy tools to see exactly what ads, keywords, and landing pages your rivals are running right now. Build a competitor swipe file for your niche.
Writing Ad Copy That Converts
Responsive Search Ads (RSA) structure. Using AI tools to generate and test ad copy at scale. Headlines, descriptions, and extensions — what actually moves clicks.
📝 Week 1 Quiz + Live Session
Test your understanding on keywords, setup, and competitor research. All questions reviewed in a live session — no one gets left behind.
Launching Your First Search Campaign
Campaign structure best practices. Setting budgets and bids that make sense for ecommerce. Writing your first live ad group — end of day, your campaign is live.
Bidding Strategies That Actually Work
Manual CPC vs Target ROAS vs Maximize Conversions — when to use each. How to set smart bids based on your product margins. Avoiding the “set and forget” trap.
Google Shopping Ads — Built for Ecommerce
Setting up Product Listings on Shopify and WooCommerce. Optimising your product feed. Why Shopping Ads often outperform Search for physical products.
🤖 AI-Powered Ad Creatives for Display & YouTube
Using AI tools to generate product banners, ad images, and video scripts in minutes. Feeding creatives into Google’s Performance Max campaigns. No design skills needed.
Negative Keywords & Wasted Spend Audit
How irrelevant searches bleed your budget. Building a negative keyword list from your competitor spy data. Running your first week’s search term report.
📝 Week 2 Quiz + Live Session
Practical quiz on campaign setup, bidding logic, and Shopping Ads. Live walkthrough of common mistakes — and how to fix them in your account.
Reading Your Data — Google Ads Reports That Matter
Key metrics every ecommerce owner must track: CPC, conversion rate, ROAS, Quality Score. How to read campaign reports without drowning in numbers.
Optimising What’s Working — Scaling What’s Winning
When to increase budgets, when to pause, when to restructure. Bid adjustments by device, location, and time. Turning your first week of data into growth.
Remarketing & Bringing Visitors Back
Setting up Google Display remarketing for people who visited your site but didn’t buy. Audience lists from your Shopify or WooCommerce store. The “second chance” funnel.
Building Your Ongoing Google Ads System
Weekly optimisation checklist. How to layer Google Ads into your existing Meta strategy. Automations and alerts so your campaigns don’t need daily babysitting.
Final Capstone — Full Campaign Review
Submit your live campaign. Get feedback on structure, keywords, bids, and creatives. Scaling plan mapped out for the next 30 days beyond the bootcamp.
🏆 Final Quiz + Graduation & Demo Day
Capstone quiz covering the full 3 weeks. Top performers showcased. Certificates issued. Your Google Ads journey is officially launched.
Tools & bonuses
you can’t get elsewhere
Competitor Spy Toolkit
See exactly what ads, keywords, landing pages, and budgets your rivals are running — in real time. Build a swipe file so you’re never guessing what works in your niche.
Valued at ₦15,000AI Creative Workflow Guide
Step-by-step system for generating ad images, banners, and video scripts using AI — tailored for Google Display and Performance Max. Zero design experience needed.
Valued at ₦12,000Hidden Keyword Tool Access
Beyond Google’s Keyword Planner — a curated set of lesser-known tools that surface untapped, high-intent keywords your competitors are sleeping on.
Valued at ₦10,000Shopify & WordPress Setup Checklists
Ready-to-use checklists for connecting your Shopify or WooCommerce store to Google Ads, Merchant Center, and GA4 — copy, paste, done.
Valued at ₦8,00060-Day Replay Access
Missed a live session? Every class is recorded. Rewatch at your own pace for two full months after the bootcamp ends.
Valued at ₦6,000Certificate of Completion
A verified certificate you can add to your portfolio or LinkedIn. Proof that you’ve completed hands-on Google Ads training built for ecommerce.
Valued at ₦5,000What you’ll walk away with
A Live, Running Google Ads Campaign
Not a template. Not a plan. An actual campaign inside your Google Ads account, generating real data and real clicks for your store.
A Competitor Intelligence File
A full swipe file of what your competitors are running — so you can position smarter, bid better, and find gaps they’re missing.
An AI-Powered Creative Pipeline
A repeatable system for generating ad creatives using AI — so you never run out of fresh assets to test in your campaigns.
A Second Revenue Channel
You’ll have a working Google Ads strategy that runs alongside your Meta campaigns — reducing risk and opening a new stream of buyers.
Simple, honest pricing.
No hidden fees.
All bonuses included in every tier. Pick the plan that works for you.
₦10,000 / one-time
₦25,000
🎯 Save 60% — Limited slots
- ✓ Full 3-week bootcamp access
- ✓ All daily tasks & materials
- ✓ Competitor Spy Toolkit
- ✓ AI Creative Workflow Guide
- ✓ Hidden Keyword Tool Access
- ✓ Shopify & WooCommerce Checklists
- ✓ 60-Day Replay Access
- ✓ Certificate of Completion
₦25,000 / one-time
Full price — open after early bird closes
- ✓ Everything in Early Bird
- ✓ Priority access to all 4 live Q&A sessions
- ✓ 1-on-1 campaign review in final week
- ✓ Access to Alumni community & group
- ✓ 90-day replay access (vs 60)
- ✓ Ongoing optimisation checklist updates
💳 Payment in Naira. Secure checkout. Questions? Reach out before you enrol — we’re happy to help.
Things people ask
Ready to stop
leaving money
on the table?
Google Ads isn’t the future — it’s the present. Your competitors are already there. This is your chance to catch up and overtake them.
Enrol Now — from ₦10,000